Polaris uses Shopify's native translationsRegister API to write translations directly to your store. No proxy layer, no third-party hosting, no vendor lock-in. Your translations are yours — forever.
Proxy-based apps serve translations from their own servers. Native apps write them directly to Shopify. Here's why it matters.
When translations live natively in Shopify, search engines see exactly what they expect — no workarounds, no injection scripts.
Shopify generates hreflang tags automatically for every published locale. Search engines see the correct language version without any custom scripts or injection.
Translated URLs appear in Shopify's official sitemap automatically. No separate sitemap generation, no missed pages, no manual configuration.
Translations are served at clean subfolder paths like /fr/products/... and /de/products/... — the structure Google recommends for international SEO.
Each locale gets its own self-referencing canonical tag. No duplicate content issues, no confusion between language versions — exactly what search engines need.
With proxy-based tools, your translations live on someone else's server. Cancel the subscription and they vanish. With Polaris, translations are written directly to Shopify using the official API — they're part of your store.
Proxy-based translation
Extra hop adds 100-300ms latency per request
Native Shopify translation
Direct path — zero translation overhead
Proxy-based tools add an extra network hop between your customer and your store. That means slower page loads, worse Core Web Vitals, and lower Google rankings.
With Polaris, translated content is served directly from Shopify's CDN — exactly like your source-language pages. No middleware, no extra server, no latency.